A short note on IDENTITY and business card

It is almost November and I haven't written anything about my identity as a producer.

For the needs of this project I am using an identity of CARROT CREATIONS! The reason for that is that this name is quite outstanding and unusual. I hope it becomes easily recognisable. Besides, carrot is such a lovely vegetable and can be used to prepare many nice foods such as carrot cake! Carrot juice! Carrot salad! Yummy!

OK, this IS SUPPOSED to sound silly:) A punk mode of giving random and funny names (for example think of Dublin-based band The Radiators from Space or American group called Tutu and The Pirates) is very close to my punk-ish heart.

I hope this original name makes people retain my ideas in their memory. Communicating the message is my main aim though:) I plan to create my card tomorrow whilst at workshops and use Adobe Illustrator. I think of matching orange and black colours, this will give nice contrast. According to Robin Williamson (2004)* there is nothing better for design than deliberate and strong contrasts. I think of creating a black-background card with carrot-shaped logo in orange colour. But the rest will be decided while creating. There is nothing better than spontaneity!:)
I want to create a card which will be as unusual as name of my 'brand', preferably not reminding the business card at all:)

Spontaneity is the answer!






*Williamson, R. (2004) The Non-Designer’s Design Book. Design and Typographic Principles For The Visual Novice. 2nd edition. Berkeley: Peachpit Press.